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NEWS RELEASE


Contact:
Alyssa Moore
Communications Intern
410-313-6500
amoore@hceda.org


 
Contact 2:
Laurie Hedlund
Director, NeoTech Incubator
410-313-6175
lhedlund@hceda.org


NEOTECH CLIENT OPTIMIZES EFFORTS WITH THE UNICORN GROUP
Optemax Partners For Business Development Expansion within Government Sector

Columbia, MD (March 24, 2010) – Optemax, LLC, an optical wireless technology development company, signed with The Unicorn Group, LLC to maximize their business development efforts within the government sector.

Optemax, LLC is developing BeamNet®, an ultra high speed mobile optical wireless networking system for government and commercial markets. Founded in 2004 by Shirley Collier, Optemax’s technologies exceed presently available commercial wireless products in speed, reliability, mobility, and security. “Our technologies have broad application throughout the Department of Defense and Homeland Security,” states Collier. “We are looking to the Unicorn Group to help us expand our government client base.” Optemax, LLC is currently an affiliate at The Center for Business and Technology Development in Columbia, MD, which sponsors the NeoTech Incubator program.  “Shirley has been such a great supporter of the NeoTech Incubator,” says Laurie Hedlund, NeoTech Director, “and it is an honor to be a part of the organization she helped to build. Optemax will surely be even more successful with the partnership with The Unicorn Group.”

The Unicorn Group Chairman and CEO, John Aggrey, believes this will benefit both companies. “When companies come to Unicorn, they are looking for us to provide services that will give them their best return on investment,” said Aggrey. “We look forward to the chance to help them with their business development and funding strategies in an effort to help the company implement their growth plans.”

The Unicorn Group specializes in Executive Relationship Marketing (ERM) which will help Collier and Optemax sell their product to The Unicorn Group’s long list of executive clients.  By means of an ERM associate, Optemax can maximize the use of The Unicorn Group’s resources. Clients expect a good ERM associate to work seamlessly with their in house business development manager, schedule online demonstrations of their product, and arrange face-to-face meetings with decision- making executives, all of which will greatly increase Optemax’s chance for closing business deals. “One sale can more than pay for the use of an ERM firm and provide much needed reference to leverage in future marketing campaigns,” praises The Unicorn Group.

 Optemax’s, Shirley Collier has been an integral of the NeoTech and Center family. Collier, a nationally known speaker, author and technology entrepreneur,  worked in the technology and government industry for over 25 years while  helping launch the NeoTech Incubator and serving on its Advisory Committee for more than 10  years. 

About Optemax, LLC: Optemax, LLC, is the developer of BeamNet® mobile wireless optical networking products for government and commercial markets. These technologies provide the speed, reliability, mobility and security that are a generational leap beyond presently available commercial wireless products.  Founded in 2004, Optemax is the exclusive developer of early stage wireless optical networking technologies developed by various world class research institutions.  Through collaborative research and development activities Optemax has sought, licensed and continued to develop best of breed technologies that overcome the historical limitations of point to point free space optical communications:  speed, reliability, mobility and networking.  Through the integration of our unique technologies, barriers are broken, opening up the potential to reach 40+ Gbps secure communications to mobile entities within a network, over a range of 100Km or greater.  Industries ranging from medicine and entertainment to education and homeland security, demand secure wireless bandwidth to drive mission critical software and devices.  Our technologies are focused on those industries whose needs are in the range of 10 Gbps and greater.  For more information about Optemax, please visit www.optemax.com.

About The Unicorn Group: The management of The Unicorn Group brings over 50 years of collective experience and has spent over 20 years developing a process of Executive Relationship Marketing (ERM) patterned after the Asian principles of Guanxi (pronounced Guan-chee). With a personal network of over 2,400 senior executives in the United States and around the world, we screen the technology landscape to identify  hard to find, best-of-breed, early stage business solutions and present them to relevant decision-makers in targeted industry verticals across corporate America to create efficiencies and optimize productivity. For more information, please visit www.useunicorn.com or contact CEO John Aggrey at 202-460-1150 or jwaggrey@useunicorn.com.

About The Center for Business and Technology Development: Founded in May 2000, the Center is dedicated to the discovery, stimulation, nurturing, growth, and success of entrepreneurship in Howard County. It has gained a reputation for creating innovative programs to foster entrepreneurship in the greater Washington/Baltimore region. Among its many service offerings, the Center provides assistance to over 1,000 entrepreneurs annually through its Business Resource Center and facilities for NeoTech Incubator companies. A “one stop shop” for entrepreneurial services, the Center is one of the few facilities in the nation that combines a business incubator and business resource center under one roof.  For more information about The Center for Business and Technology Development, please visit www.thecenter.biz.

The NeoTech Incubator, facilitated through the Center for Business and Technology Development, helps entrepreneurs develop into thriving companies and is part of the Howard County Economic Development Authority. To learn more about the Center for Business and Technology Development and the NeoTech Incubator, visit www.thecenter.biz.

The Center for Business and Technology Development is part of the Howard County Economic Development Authority, a public-private partnership whose primary goal is to promote economic growth and stability by supporting existing businesses, targeting new businesses, and attracting corporate/regional headquarters. The Authority also maintains several programs aimed at the special needs of small, minority-owned, and agricultural business communities. Additionally, the Authority strives to preserve the distinctive quality of life in Howard County. The Authority can be reached at www.hceda.org.
 

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